J Mendel

J Mendel developed an innovative concept for its latest fashion collection for the upcoming season—a virtual fashion show experience. Building on this creative vision, we designed a virtual catwalk to showcase J Mendel’s new line in a dynamic and engaging way. The presentation followed a cohesive narrative, beginning with simple, elegant daytime dresses that gradually transformed into flowing, luxurious evening gowns. With every step on the runway, both the dresses and the surrounding backgrounds shifted and morphed effortlessly, creating a seamless and captivating visual journey.